Case Study Update – Month 12 Project “s²”

Month 12 featured image for dotficks.com project s2

It’s been a somewhat sad time these past few weeks. My other two sites are down by a lot, and this site isn’t really growing. I’m thankful it’s staying the same, but I’d appreciate completing that “hockey stick”.

I was hoping for more of a celebration as this report marks the 1-year anniversary of starting this site. Wow, time flies.

Either way, the dream of increases month after month is over.

In case you’re not aware, here’s the tl;dr on the site specs:

Let’s get on with it, shall we?

Google Analytics Traffic

Nice to see green back in there. While it’s a bump up, I’ve had better months, and there’s more content on the site from those better months.

I checked in SEMrush and it looks like I lost all my snippets on this site. I think with a bit more work at showing Google that a real and qualified person is running the site, I can start getting snippets…hopefully.

I have a feeling this site being on an aged domain helped save it from the update, it has a DA of around 32.

I did nothing to achieve that DA by the way…

Let’s Talk Money

For July, month 12 of this website, the Ezoic earnings were $424.25 (with a $9.52 EPMV)

Last month’s earnings were $509.79. Money is definitely decreasing. From what I gather, it’s mostly across the board (different ad networks, different niches).

I wonder what happened around July 11?

I’m not thrilled about seeing the EPMV go below $10.

So…here’s to Q4!?

So, What’s the Plan?

I’m done outsourcing. Everything. With so many drops, this is the time to be ultra-conservative. I’m also going to be exclusively focusing on this site for the foreseeable future. I’ll check in with my other two failing ones at the end of the year.

Because of that, I’m going to take advantage of Ezoic’s free hosting and take those two sites off of Cloudways and save money (why not?). Want to do the same? Check out this video from Josh showing you how to take advantage of Ezoic’s free hosting.