Case Study Update – Month 22 Project “s²”

No news is good news, right? No big changes this month. Still working with a low EPMV and stagnant traffic growth…

Here’s the tl;dr on the site specs:

  • Cloudways Vultr hosting from the start
  • Ezoic ads from the start
  • GeneratePress Theme (basic setup)
  • Aged Domain
Month 22 featured image for dotficks.com project s2

Analytics Traffic

In May, I had 22,516 pageviews for this website. It’s been going down slightly.

I’ve been starting to add new content, but I have the feeling a lot of my older content needs updating. And, I suspect this site is losing with EEAT, I’ve never really approached it with “Topical Authority” in mind, which was silly on my end, given the domain.

Let’s Talk Money

For May 2023, month 22 of this website, the Ezoic earnings were $120.28 (with a $5.62 EPMV)

Last month’s earnings were $120.65.

Pretty much the same old same old. I’m at least happy I haven’t been “smashed” by a Google update, but I certainly haven’t been rewarded with one.

I think this comes back to Topical Authority and my lack of it on the website.

So, What’s the Plan?

Eventually, I need to narrow down on a niche and hit it from every angle I can. I also think it’s time to utilize A.I. content a bit more. Not entirely, I would still review and make edits, but this site needs a lot more content to keep up with the competition.