Case Study Update – Month 28 Project “s²”

Who could have predicted that 2023 would end like this for those in the SEO game. Google’s HCU seems to be a complete mystery that can’t be made sense of.

I’ve seen plenty of examples of genuine helpful content meeting their guidelines getting demolished. I was expecting AI search to make more of a dent into niche websites but Google seems to be doing it already.

Maybe an intern just pressed a wrong button and things will level out?

Here’s the tl;dr on the site specs:

  • Cloudways Vultr hosting from the start
  • Ezoic ads from the start
  • GeneratePress Theme (basic setup)
  • Aged Domain
Month 28 featured image for dotficks.com project s2

Analytics Traffic

In November, I had 14,058 pageviews for this website. It looks like things are continuing to go down a bit, but with traffic and with revenue.

Let’s Talk Money

For November 2023, month 28 of this website, the Ezoic earnings were $94.13 (with a $6.70 EPMV)

Last month’s earnings were $86.42.

Considering what I’ve seen on various forums and social media, I’m grateful my site hasn’t been completely crushed. It does give me doubt about the future of it…

However, you never really know. In a few months into 2024 things might change up a bit.

So, What’s the Plan?

I’ll continue adding content but at a much slower pace. I want to see how things are in 2024 before I do anything drastic work wise, especially considering my free time is limited.

If you’re a publisher as well, I hope things haven’t been too bad for you as we wrap up 2023.

Let’s see what 2024 has in store for us.