Case Study Update – Month 23 Project “s²”

I’ll be honest, this site has been on the backburner for a while. I’ve been pretty busy with my day job and am finding it harder to put in effort during my free time to make it grow.

I often daydream about what it would have been like to discover niche sites and SEO when I was in my young twenties. I had so much free time.

Although, there’s no guarantee I would have worked as hard at it…

Here’s the tl;dr on the site specs:

  • Cloudways Vultr hosting from the start
  • Ezoic ads from the start
  • GeneratePress Theme (basic setup)
  • Aged Domain
Month 23 featured image for dotficks.com project s2

Analytics Traffic

In June, I had 21,933 pageviews for this website. Nothing has really changed in the last few months.

Let’s Talk Money

For June 2023, month 23 of this website, the Ezoic earnings were $124.13 (with a $5.62 EPMV)

Last month’s earnings were $120.28.

Pretty much the same old same old. I’m at least happy I haven’t been “smashed” by a Google update, but I certainly haven’t been rewarded with one.

I think this comes back to Topical Authority and my lack of it on the website.

So, What’s the Plan?

Eventually, I need to narrow down on a niche and hit it from every angle I can. There’s so much talk in SEO about topical authority and I think I missed the ball with this.

Considering the domain name, I should have really focused on one particular area and hit it from every angle I could. I’m starting to play around with ChatGPT more to build a topical map for this site, and get a more focused content plan going.